Nunc: The $190 Watch That Doesn’t Tell Time

Proof that marketers will try to sell you anything, and that someone somewhere will buy it.

I wish I was making this up, but I’m not. You can actually pay $190 of your hard earned money for a fake watch. That’s not even the best part of this whole thing: the marketing team’s responses to being called out on this is so artfully done that even I am impressed with how well this company can articulate why they have decided to design and manufacture a ‘watch’ that doesn’t tell time. It’s the highest tier of bullshitting that is physically possible to achieve.



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